Best Way of Designing Landing Page 2019

What is a landing page? Many people confuse a landing page with the home page and they are wrong. A landing page is a page that converts website visitors into leads or customers. Technically, a landing page is a page where you land once you click on a URL that leads to a certain website. There are two types of landing pages. They are; Transactional landing pages and Reference landing pages. A transactional landing page encourages the new visitor to buy or leave his/her contact details for a reach out and this can turn out to be a firm lead. On the other hand, Reference landing page is usually used to provide pleasing and appropriate information to the viewer as the summary of what you as the vendor offers and different products that you sell. Basically, reference landing pages act as a reference point for prospective clients who can become strong leads after being impressed by the services you offer. With the right company, you can create a highly effective landing page. FSC company is the best website designing company in India and will help you create the best Reference and Transitional landing page for your website. So, how do we do it?

Understand your target audience

Identify your prospective buyers and do proper prior research of what they want and how they want it. It’s not always a matter of what people need, but what they want is more important to a business. Once you know what the prospective customers want, you will be able to use the right content, proper listing of your products and services and use of appealing language in your landing page. With the right information in your landing page and proper optimization, you can be sure to convert up to 30% of visitors to strong leads.

Have a singular objective

Know why you’re creating the landing page. Having a singular goal will help manipulate your visitor properly. Common objectives are to Register for a newsletter or webinar, provide contact information, access a free trial which would later lead to a premium purchase, order a product, fill out a survey or an opinion poll, download a form or coupon and many more. It’s good you choose one objective and concentrate on it.

Proper choice of words

Use persuasive, appealing and simple content especially in the headline. This will grab the visitors attention and possible intimidate them to read more. Also, use proper keyword research for google rankings. It will be best if your landing page appears to most search engine results. This will lead to more traffic and similarly more leads.

Visual Content is better than words

An image can grab more audience that a catchy headline even. This is because, an image is more pleasing and communicates faster and broadly than words. This is the easiest way to direct your traffic to do what your goal is and also convert them to solid leads. Choose the right visuals and see how beneficial it is. Contact FSC today for the best landing page creation to give you lots and lots of strong leads for your business. We are the best digital marketing company in India.